APERTURE. See through conventional to the exceptional.
VIEW: Good design is obvious. Great design is transparent.
FOLD SPOKE: Organic design brings together functional and beautiful.
PROFILE: The best design is as little design as possible.
NOTCH: Design is an exploration of solid and void, of light and texture.
TRANSOM: Extraordinary design provides relief from the ordinary.
INBOX: Balanced design subtracts the obvious and adds the meaningful.