PROFILE SPOKE: Minimalist design is the intersection of form and performance.
VIEW: Good design is obvious. Great design is transparent.
FOLD SPOKE: Organic design brings together functional and beautiful.
PROFILE: The best design is as little design as possible.
FOLD: Organic design elevates functional into beautiful.
NOTCH: Design is an exploration of solid and void, of light and texture.
TRANSOM: Extraordinary design provides relief from the ordinary.
INBOX: Balanced design subtracts the obvious and adds the meaningful.
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